A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books - Alex Beam epub, fb2, djvu download free
A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books
ISBN:1586484877
Author: Alex Beam
ISBN13: 978-1586484873
Book Title: A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books
ePub version size: 1386 kb
PDF version size: 1487 kb
Language: English
Category: Literature & Fiction
Format: fb2, epub, djvu, pdf, ibooks, mobi

A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books by Alex Beam





Today the classics of the western canon, written by the proverbial “dead white men,” are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion?

In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius's De Rerum Natura lately? If not, why not?